Welcome To Prairie Valley Farm Charolais

​We are built around a solid foundation of repeat customers, ​and we stand behind the Bull you purchase.

We’re built on a strong foundation of repeat customers, and we stand behind the bull you purchase.

Welcome! Located five miles west of Platte, South Dakota, Prairie Valley Farm is owned and operated by David Mason. We’ve grown our Charolais herd since David’s father bought one top- selling bull in 1980—and since 1989, we’ve sold our top bull calves at the Annual Bull Sale. In 2018, David won the South Central Cattlemen’s Association ​“Producer of the Year” Award.

We’re proud to serve the people of Platte with honesty and integrity. We’re built on a strong foundation of repeat customers, and we stand behind the bull you purchase.

In addition to sale bulls, we feed our customers’ cattle and finish our own calves. Our grain production consists of corn, wheat, beans, and hay.

Thank you for choosing Prairie Valley Farm! Please reach out with any questions—we’re here to help.

—The Mason Family

PVF Char8.5X11

IN LOVING MEMORY OF

James Clarence Mason

September 25, 1956 - November 18, 1976

Randal Edward Mason

September 19, 1955 - April 21, 2012

Clarence Edward Mason

May 1, 1930 - October 10, 2015

Bettye Jean Mason

February 9, 1933 - February 20, 2019

Upcoming Events

April 13, 2024 — 1:00 PM Platte Livestock Market

Our clients' satisfaction is important to us.

Ryan RinglingPlatte Feedlot
Read More
I’ve known and worked with Dave for years. Few people know the cattle business better than he does, and there aren’t many people better than him either. David is loyal, honest, and knowledgeable. He genuinely cares about people. Put all that together, and you’ll be hard-pressed to find someone better to work with.
Lance Thiry White Lake, SD
Read More
"I first bought bulls from Prairie Valley in 2011. In 2014, I went to just breeding red and black heifers to Charolais bulls and was invited to sell heifer pairs on their annual bull sale. I was always told that you can't breed heifers to Charolais, but I talked to Dave, and he pointed me in the right direction. I only use PVF bulls to breed my heifers now, and the calving ease and growth of the calves is something any cattle producer would be happy with. Working with Dave and everyone at PVF has been nothing but a pleasure. You won't find more honest and hard working people."
Lindskov-Thiel RanchIsabel, SD
Read More
"Twenty-five sales ago, Clarence and Betty Mason came to Isabel and bought our high-selling bull, LT Unlimited Chaps. Clarence told me that summer that he wanted to have the best herd of Charolais cows in South Dakota. He and his son, David, have selected and culled and brought Clarence's dream to fruition. Clarence was a master stockman, farmer and cattle feeder. In addition, the thousands of cedar trees planted on their Prairie Valley ranch at Platte, S.D., were a tribute to his love of conservation. A veteran of the U.S. Air Force, Clarence was a true gentleman in every sense of the word, and comfort can be seen in all that he left behind."
Alvie Timmermans Auctioneer, Platte Livestock Market, Platte, SD
Read More
"I have had the privilege and feel honored to have sold the Prairie Valley Farm Charolais bulls for the past 16 years. You will drive the wheels off your vehicle to find anything better than what they have to offer year after year. They do a fine job and are as honest as the day is long and just make it fun to work for them."
Dr. Jay C. Alberda Central Dakota Animal Clinic, Platte, SD
Read More
"Prairie Valley Farms has been a Central Dakota Animal Clinic client for the past 12 years. I can say without question that this is a strong program that does things right. Health, Management, Selection and Genetics are aligned to produce a quality product that meets the customer and the beef industries need. The cattle are handled "real world" with no excuses made. We are glad to have Prairie Valley Farms as our client and appreciate their high quality cattle production."
Previous
Next

Latest Video from our Youtube channel

Play Video

How It Works?

Sed posuere consectetur est at lobortis. Donec id elit non mi porta gravida at eget metus. Fusce dapibus, tellus ac cursus commodo, tortor maur fermentum massa justo sit amet risus.

list.png

Fill the form

Nulla vitae elit libero porta sem magna mollis nulla non metus auctor fringilla.
Step 1
calculator.png

Get estimate

Nulla vitae elit libero porta sem magna mollis nulla non metus auctor fringilla.
Step 2
calendar.png

Pick service time

Nulla vitae elit libero porta sem magna mollis nulla non metus auctor fringilla.
Step 3
plumber.png

Your pro arrives!

Nulla vitae elit libero porta sem magna mollis nulla non metus auctor fringilla.
Step 4